Pre-launch · NY · 2026

Enterprise analytics,
priced for small business.

Rozum is the methodology Apple, Macy's and Fractal use — packaged for the businesses that have always been priced out.

01 Analytics 02 Optimization 03 Retention 04 Autopilot
§ 01 The Intelligence Gap · third-party research

The intelligence gap.

Small business doesn't fly blind by choice. Elite analytics was never priced for them — until now.

51%

of small business owners say data analytics is critical to their operations.

↗ vidi-corp
45%

actually perform any meaningful data analysis on their business.

↗ vidi-corp
86%

of SMB managers say they could be making better use of their analytics investments.

↗ TDWI Research
§ 02 Four pillars · one closed-loop system

The four pillars.

Independent, but compounding. Analytics surfaces. Optimization tests. Retention compounds. Autopilot automates.

§ 03 Why Rozum Digital
63%
More profitable.

Deloitte SMB Data Maturity Study — the financial outcome data-driven firms report within 6 months.

§ 04 Meet our founder
Alla Nikolus, founder of Rozum Digital
Meet Our Founder
Alla Nikolus
Web Data Scientist Lead · 10+ years

A decade of analytics, A/B testing and product strategy at Apple, Macy's, Williams Sonoma and Fractal. Now packaging that methodology for the mid-market — same rigor, sized to fit.

Methodology shaped at
Apple Macy's Fractal Analytics Williams Sonoma
Full background & timeline
§ 05 Waitlist · request access

Get on the list.

We open intake to waitlist first. No spam, no pitch — one email when we're ready.

No commitment No sales pitch One email when we open
/ request_access
→ We reply within 2 business days.
Thanks — we'll be in touch when we open intake.